Edelbrock Lifestyle Collection

2018

I was recruited to design the new apparel line for Edelbrock—a revered automotive performance parts company. Utilizing their historic brand identity and roots in hot rod culture, I created a new direction of design for their apparel—refocused on Edelbrock’s heritage. This clothing line is the story, and history, of our iconic Southern California car culture.

“The Edelbrock brand is a piece of both automotive and American history. This line was created not just for automotive enthusiasts, but also fashion-forward individuals who believe in innovative, American-made brands.”

—Don Barry, CEO of Edelbrock.

Press— Street Muscle Magazine & The Shop
Lifestyle photos by Matt Grayson Photography